With high 98% awareness and a reputation for quality and performance Armor All® is the number #1 auto appearance brand with consumers.  That kind of reputation means  Armor All Professional® has unsurpassed brand power, which is proven to increase revenue, customers and satisfaction. If you are looking to align yourself with a branded product, choose the #1 brand – Armor All Professional®.

Armor All Professional® products are manufactured to the highest standards and deliver superior results in all wash types.

For Consumers

  • Armor All® brand has a well-established reputation for quality through advanced technology
  • A brand they know and trust to meet their needs and simplify their choices
  • Provides protection with incredible shine
  • Delivers long lasting beauty

For Car Wash Operators

  • A leading consumer brand backed by national and local marketing campaigns
  • Is a top brand in consumer’s minds
  • Product performance and results will satisfy and keep customers coming back
  • Increase Consumer Appeal
 studies* show that 36% of consumers would be more likely to drive to a car wash that features the Armor All Professional® brand, and 46% of consumers would be more likely or just as likely to drive two miles further to a car wash that uses Armor All Professional™ products
  • Increase Revenue Per Vehicle 
studies* show that consumers are more inclined to trade up to more deluxe packages and pay higher prices for car wash packages that feature Armor All Professional® than any other competitive brand

To learn more, contact your representative or call 877.326.9274

Visit the Armor All Professional Website



* The Armor All Professional® trademark is a registered trademark of The Armor All/STP Products Company and are used by Zep Vehicle Care Inc. under license.

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