Zep Vehicle Care
March 31, 2014
Zep Vehicle Care Inc. Announces its Newest Revenue Program: Armor All Professional® Extreme Shine Wax™
(Atlanta, GA and Eagan, MN – March 31, 2014) – Zep Vehicle Care, a division of Zep Inc. (NYSE: ZEP), and the largest provider of carwash products and chemistry to the professional carwash industry, announced today at the International Car Wash Association’s Annual Car Wash Show in Chicago, the introduction of Armor All Professional® Extreme Shine WaxTM. This exciting new revenue program provides car wash operators with incremental add-on and top wash package revenue opportunities, supported by the #1 auto appearance brand.
Armor All Professional® Extreme Shine WaxTM is formulated to provide superior performance and features Carnauba wax, plus special polymer blends, to create extreme shine consumers will notice. Additional features include great theatre with high foam show, vibrant purple color and grape fragrance. Zep Vehicle Care is supporting the launch with merchandising and multiple equipment application options, some of which will be on display on the ICA Car Wash Show floor this week.
Darrin Baum, VP General Manager of Zep Vehicle Care Inc. commented “This exciting and powerful addition to our line allows our customers to offer the ultimate in vehicle shine and protection by bundling new Armor All Professional® Extreme Shine WaxTM with our popular Rain-X® Complete Surface Protectant or Armor All Professional® Body Shield in a new top wash package, thus increasing the value and sales of their premium wash package. We welcome all operators to visit us on the show floor to see the product in action.”
About Zep Vehicle Care
Zep Vehicle Care is the largest provider of carwash products and chemistry to the professional carwash industry, representing and marketing the most recognized and trusted consumer brands, including Armor All ProfessionalTM, Blue Coral®, Rain-X® and Black Magic®. With the largest network of service providers, unparalleled marketing and revenue generation programs, and the largest Research & Development team in the industry, we bring THE MOST to your carwash business.
About Zep, Inc.Zep Inc., with fiscal year 2013 net sales of approximately $690 million, is a leading consumable chemical packaged goods company selling a wide variety of high-performance chemicals that help professionals and prosumers clean, maintain and protect their assets. We are focused on the attractive industry dynamics of the transportation market and the industrial maintenance and repair operation ("MRO") market, which together now comprise approximately 60% of our revenue with the balance derived from sales into the facilities maintenance vertical. We market these products and services under well recognized and established brand names, such as Zep®, Zep Commercial®, Zep Professional®, Enforcer®, National Chemical™, Selig™, Misty®, Next Dimension™, Petro®, i-Chem®, TimeMist®, TimeWick™, MicrobeMax®, Country Vet®, Konk®, Original Bike Spirits®, Blue Coral®, Black Magic®, Rain-X®, Niagara National™, FC Forward Chemicals®, Rexodan®, Mykal™, and a number of private label brands. Founded in 1937, some of Zep Inc.'s brands have been in existence since 1896. Zep Inc. is headquartered in Atlanta, Georgia. Visit our website at www.zepinc.com.