Helping Build Your Car Wash Brand is Our Priority

With speed and through-put becoming an increasing expectation, your customers have even less time to be influenced on a purchase decision. Branded applications with clear and compelling consumer benefits will help support and accelerate the purchase decision and provide positive validation through your wash experience.  We designed our Retail Zone Marketing program to grow your goals through offering proven branded chemistry.

  • Achieve higher perceived wash quality based on the credibility and trust that 80% of consumers think our brands offer.
  • Strengthen your wash’s popularity and reputation as customers leave satisfied & delighted with your service and the branded chemistry's unparalleled performance.
  • Drive infrequent customer into loyal club members because they trust our products to deliver unparalleled, consistent results.

Why Retail Zone Marketing?

As consumers, we live and breathe Retail Zone Marketing, and often don’t even realize it. Subconsciously the consumer purchase decision is influenced by the retail messages and experiences they encounter. Consumers interact with 1000’s of messages daily. Consequently, too many messages or messages that do not convey a story can become noise and will be ignored.

Through effective Retail Zone Marketing, you will lead your customers to their desired need, while delivering on your business goals. Utilizing touchpoints across six key zones will help you:

Guide them to an accelerated purchase decision that supports your business objectives
Educate your car wash customers on specific features and benefits of your wash without additional labor costs
Increase loyalty through a consistent story that builds consumer confidence in your wash
Reinforce your customers experience with your wash to differentiate yourself from the competition

DISCOVER THE 6 KEYS ZONES

Learn how you can achieve your car wash business goals with our interactive Retail Zone Marketing Program experience below! Interact & explore to see how we're able to consistently execute your choice of new marketing strategy.

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The Process:
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Assessment

We will work with you to understand your goals and will audit your wash across the six key retail zones. Together we will capture a baseline of what the Retail Zone Marketing Program will deliver, relative to the benchmarks and business goals established. Are you looking to:

  • Increase top package sales?
  • Drive your membership program?
  • Communicate the unique differences your wash offers vs. competition?

Recommendation

Together, we will assess your site and identify areas of opportunity among the six key zones. Recommendations, customized to your wash, will be presented on how to leverage each zone to enhance your marketing and interactions with your customers.

Implementation

We take care of the rest! We will design, produce, and install the components of your retail zone marketing suite, setting clear expectations of timing and deliverables.

Measurement

Our service doesn’t stop after the installation! We will proactively measure the success of your new Retail Zone Marketing Program to quantify the return on your investment. From there, we will continue to monitor growth and assess your needs and your goals evolve.

Campaigns Ready to Drive Your Profits

Here are a few examples of how a Retail Zone Marketing Program can come to life.

Ready to get started?  Contact us today to speak with a Vehicle Care Specialist or authorized  Distributor. CONNECT WITH US